Bing Is Copying Google Search’s AI Overviews
Bing Generative Search is the latest entry into AI-enhanced search results. This approach not only aids in ranking for targeted keywords but also leverages the system’s broader criteria for content selection, potentially capturing additional traffic from related searches. This aspect of personalization in search results could customize the information to more closely address user needs.
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This new style is similar to other AI search engines like Perplexity, but Perplexity is a lot better overall in my opinion. Some answers even include direct links to the websites for more details if you want to explore further. At the bottom of these summaries, you’ll find citations to check the sources. The search just looks like a page with text, which does the job but is hard to want to use more than once.
Impact On “Deep Search”
The new Bing Generative Search experience is rolling out to a small wave of users now, and will likely make its way to more Bing users over the coming months. There's a growing concern in the industry that websites that create content for free will eventually go out of business if AI bots scrape that content to present it directly in a chat window or search page. Microsoft says it continues to evaluate the impact that AI in search is having on websites in terms of direct traffic and readership. When you purchase through links on our site, we may earn an affiliate commission.
- The system accesses additional documents to provide more accurate and up-to-date information, supplement, or verify information in the LLM’s training data.
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- It does have easy to access links, but the links feel like a secondary part of it, so it still feels like maybe it’s not as accurate as it could be.
- You might be able to gain visibility for that query by targeting related queries.
- On average, BGS summaries linked to 6.6 URLs ranging from 4 on the low end to 12 on the high end.
- Microsoft isn’t the only company adding AI-generated results to search pages.
Web Page Result Mapping
When building summaries, the system evaluates documents responsive to the query but, if the top results are repetitive, it will explore documents responsive to related queries as well. Overall, Bing’s experience provides more (albeit mixed) visibility to the organic search results, which potentially helps lessen the impact of the summaries on clicks. When you enter a query in Bing, if the query is identified for an AI-enhanced search result, you will receive a BGS summary. In Google AIOs, the summary pushes the organic search results further down the page for both mobile and desktop. Bing Generative Search (BGS) is an AI-enhanced search result page that uses traditional search results, large language models (LLMs), and small language models. Microsoft enhances Bing search with new language models, claiming to reduce costs while delivering faster, more accurate results.
Other Microsoft links
Microsoft isn't the only company adding AI-generated results to search pages. The company claims this new experience maintains the same number of clicks to websites that traditional search gtbet casino login does, but time will tell if that's true. This new AI search experience has been built from the ground up with this concern in mind, Microsoft says. It will break down that answer into a document index that can provide more information about particular subjects within that search query if you'd like to learn more. At the very top of the page will be an AI-generated answer created by large and small language models that have reviewed millions of sources to provide the most accurate answer. Currently available to a small subset of users, Bing Search now incorporates AI-generated answers in addition to traditional search results directly on the search page.
- This can be good news for website owners if the query is competitive.
- Today, we are releasing an open-source Model Context Protocol (MCP) server that exposes our web search API to AI agents and developers through a familiar and common interface.
- The dateLastCrawled and datePublished attributes are not available and have no equivalent, however, the datePublishedDisplayText has a similar property in our result named date.
- Bing Generative Search is the latest entry into AI-enhanced search results.
- This provides more specificity and transparency regarding how the information in the summary is verified.
- The interface is simplified and doesn’t show traditional web links, but users can still access them through other options.
- It is similar to what Google is testing with its own AI Mode for search.
Bing Generative Search: An In-Depth Analysis of Bing’s Response to Google AI Overviews
Will each query have an AI-generated page experience as robust as these examples? So far, we have seen the BGS experience for a small number of queries. This development promises to have a sizable impact on user experience as well as the visibility and engagement with the organic performance of content.
The next step in Bing generative search
Bing will soon prioritize AI-generated answers alongside traditional search results. The analysis of the SERP positions for the 18 URLs linked in the documents reveals a clear preference for top-ranked URLs, especially those in the top 2 positions. Given the limited data from just 18 queries, it’s too soon for definitive conclusions, but early observations offer some insights. What insights can we gain about influencing Bing Generative Search (BGS) to display specific URLs in its summaries?
It states “This summary wan generated using AI based on multiple online sources. In BGS, you have to select the information icon to see any type of warning to the searcher. You do not have to be signed in to Bing for the AI summary to appear. This provides more specificity and transparency regarding how the information in the summary is verified. A key distinction here is that Google uses text fragments in URLs to highlight relevant excerpts directly on the sourced document page, enhancing the specificity and transparency of the citations. To see the links, you have to select the arrow under each section.
